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Tanmoy Mukharjee
14 de mai. de 2022
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Do you have an online store? Then you want Mexico Phone Number List your visitors to buy your stuff. There are two options: wait until the customer has a reason to buy or give the visitor a reason to buy. So you want to influence consumer Mexico Phone Number List behavior in such a way that a purchase is made today and not next week. This way you not only increase turnover, but you also smartly respond to seasons, capacity or supply. Giving a reason to buy is also referred to as a compelling event in marketing terminology . Literally translated Mexico Phone Number List as an immersive event, but really nothing more than giving the consumer a reason to buy now instead of delaying the purchase. The big question now is: how do you Mexico Phone Number List ensure that consumers no longer postpone their purchase? Compelling events give consumers a reason to buy 'now' instead of later. Give a reason to buy If you say influence Mexico Phone Number List (online) behavior , you say Cialdini, known for his 7 principles of influencing. I would like to elaborate on one of his principles: scarcity. Imagine: you are shopping online, see a nice pair Mexico Phone Number List of pants and they are still available in your size. '3 more items available'. Then you order anyway, because otherwise it will be too late and you will regret it. In any case, that's how it is for me. In this example you get a reason to buy now Mexico Phone Number List and not to wait any longer. The principle is the same as a compelling event. You only take a bigger approach with a compelling event by organizing an event with a reason. Of course it has to be real and not that the pants are still available after 3 sales. Why now, and not Mexico Phone Number List tomorrow? Another example. You sell air conditioners. We can all imagine that sales are booming in the summer. Logical, because it is 30+ degrees, warm in everyone's house and Mexico Phone Number List customers even want to pay extra if you can deliver in the short term. That's a different story in the winter.
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Tanmoy Mukharjee
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